Author
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Topic: How much do dealers buy boxes at wholesale for?
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lickaneye Member
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posted December 06, 2011 11:04 AM

Just curious what dealers buy boxes for. For Example, are dealers buying Innistrad at $60 a box?I remember a few years ago when two local shops went into a pricing war and Ravnica boxes were basically $1.85 a pack after tax. It seems dealing Magic is very hard to sustain at these margins.
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AlmostGrown Member
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posted December 06, 2011 11:58 AM
  
IIRC, my LGS owner buys his boxes from his distributor at $70ish each.
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rats60 Member
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posted December 06, 2011 12:03 PM
  
That was basicly cost on Ravnica. Now it's over 70/box.
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tragicmagic Member
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posted December 06, 2011 12:14 PM
  
It depends. Some dealers go through distributors instead of wholesalers. Distributors essentially get everything at wholesale. It costs more to be a distributor but if you've got enough business then it's nice. I think you've gotta buy a large bulk.
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Samite Healer Member
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posted December 06, 2011 12:35 PM

Most store owners are paying between $71.50 and $73.50 for an in-print box.
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Speed Demon Banned
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posted December 06, 2011 01:53 PM

So basically the days of getting a draft set off of people for $6 is over, correct?
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dwiz Member
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posted December 07, 2011 03:59 AM
  
quote: Originally posted by Speed Demon: So basically the days of getting a draft set off of people for $6 is over, correct?
In Europe, $6us is nearly the price of a booster. $9 a set is a good price for a set now in the US. You can pull off a draft (with re-draft afterwords as prizes) still, without buying at wholesale price.
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MTDetermine Member
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posted December 07, 2011 08:05 AM

Currently in China. Went to check out the MTG scene here. Nearly fainted when the shop told me their cost is $2.80 per pack or $100.80 per box......They are supposed to sell at $3.60 per pack to earn 28% margin. But the 28% margin is not meaningful as I saw booster boxes on the internet here at $104 shipped. So people here buy booster boxes on the internet instead of LGS. LGS only get draft business or loose pack business...... Wonder how they survive. Does WOTC give its retailers such wafer thin margins? Btw, $3.60 here can buy 3 normal meals. If the guy is thrify enough, 4 simple meals........So the number of people buying packs are not high to begin with in the first place.
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Volcanon Member
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posted December 07, 2011 09:56 AM

quote: Originally posted by dwiz: In Europe, $6us is nearly the price of a booster. $9 a set is a good price for a set now in the US. You can pull off a draft (with re-draft afterwords as prizes) still, without buying at wholesale price.
I've never seen $6 draft sets anywhere, anywhen. And I've been playing since 2003. Cheapest was $9.
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dwiz Member
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posted December 07, 2011 10:06 AM
  
quote: Originally posted by Volcanon: I've never seen $6 draft sets anywhere, anywhen. And I've been playing since 2003. Cheapest was $9.
My LGS does $10 draft now with booster prizes to the top half of competitors.
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lickaneye Member
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posted December 07, 2011 12:54 PM

quote: Originally posted by MTDetermine: Currently in China. Went to check out the MTG scene here. Nearly fainted when the shop told me their cost is $2.80 per pack or $100.80 per box......They are supposed to sell at $3.60 per pack to earn 28% margin. But the 28% margin is not meaningful as I saw booster boxes on the internet here at $104 shipped. So people here buy booster boxes on the internet instead of LGS. LGS only get draft business or loose pack business...... Wonder how they survive. Does WOTC give its retailers such wafer thin margins? Btw, $3.60 here can buy 3 normal meals. If the guy is thrify enough, 4 simple meals........So the number of people buying packs are not high to begin with in the first place.
What sucks about China is that there is one distributer and they control the market. Like many other forms of business there, it is still quite corrupt. I couldn't believe it at first, but after hearing it from two dealers and a local... I believe.
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airwalk Member
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posted December 07, 2011 01:36 PM

Wow, then Chinese shops cost is about the same as the retail price of boosters here. $6 in Europe is just insane. I'm surprised the prices in Canada are so low for MTG considering milk is $2/L and bread $2.50 a loaf... doesn't make sense, food expensive, magic cards cheap...
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hilikuS Member
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posted December 07, 2011 01:37 PM
  
quote: Originally posted by Volcanon: I've never seen $6 draft sets anywhere, anywhen. And I've been playing since 2003. Cheapest was $9.
I used to do $8 drafts back in the day (no prizes though, and around when Onslaught was legal) for my friends and I. I was buying at online vendors, CoolStuffInc, CardKingdom, etc. So it doesn't seem too impossible that somebody was getting $6 draft sets.
[Edited 1 times, lastly by hilikuS on December 07, 2011]
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WeedIan Member
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posted December 07, 2011 05:51 PM
  
I get $3.50 Canadian packs and i'm quite happy with that.
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Lord Crovax Member
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posted December 07, 2011 06:05 PM

Local I think packs are like 3.21 and boxes 107..Also Duel Decks are ~19 Premium Series ~27 __________________ I shall have the souls of all who defy me. "Lord Crovax"
[Edited 1 times, lastly by Lord Crovax on December 07, 2011]
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MTDetermine Member
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posted December 07, 2011 07:38 PM

quote: Originally posted by lickaneye: What sucks about China is that there is one distributer and they control the market. Like many other forms of business there, it is still quite corrupt. I couldn't believe it at first, but after hearing it from two dealers and a local... I believe.
I heard that the distributor promised WOTC 2 things that WOTC like: 1) minimum sales volume 2) Strict adherence to "price stability" by restricting ability of shops to undercut prices Well, it seems the distributor maintain "Price stability" by giving the shops high costs, which restrict the shops' ability to give discount. And those booster boxes on the Chinese internet that goes for $105 shipped (shop's cost is $101, so thats 4% to cover profits and shipping), I believe it must be linked to "Minimum Sales Volume". So like all things chinese, the China distributor managed to put on a facade of price stability on the surface while dumping booster boxes on the internet, becoming competitors with their own retailers.
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Phyrexian Angel Member
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posted December 09, 2011 12:16 AM

quote: Originally posted by lickaneye: What sucks about China is that there is one distributer and they control the market. Like many other forms of business there, it is still quite corrupt. I couldn't believe it at first, but after hearing it from two dealers and a local... I believe.
I wouldn't say it is corrupted (possibly, though), but things definitely go worse when there are only one supplier in a country, and that supplier tries to exploit a huge profit. Similar case in Hong Kong. Distributor sells boosters to retail stores at a cost around $2.5 each pack. Retailers sell booster packs at around $3.25 each.
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MTDetermine Member
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posted December 09, 2011 02:15 AM

quote: Originally posted by Phyrexian Angel: I wouldn't say it is corrupted (possibly, though), but things definitely go worse when there are only one supplier in a country, and that supplier tries to exploit a huge profit.Similar case in Hong Kong. Distributor sells boosters to retail stores at a cost around $2.5 each pack. Retailers sell booster packs at around $3.25 each.
High cost of booster pack is only the start of the story......Normally, players could recoup that via higher price for cards as high cost is supposed to drive down supply, making cards more expensive. And foreigners wanting Chinese cards will have to pay a premium. As players get more for their singles, they can buy more boosters. BUT BUT BUT BUT From what is happening on the market, there is ground to believe that some sources with large supply of Chinese cards are dumping the cards on ebay at prices that only make sense if the cost of boosters are ~$2. Once, a Singapore dealer told me he can get me tonnes of Chinese T2 to resell. When I tell him that I dont like to spend time opening packs, he told me that if the volume is big enough, he can deliver part of the print run to me with cards all nicely sort out based on what a print run is supposed to have, instead of individual boxes/cases......... In China, you get worst of both worlds where cost of booster packs is high, but prices for singles are lower than world market prices. For example, I see people buying Snapcaster at $21.5-22 on MOTL now. In China, Snapcaster is readily available for $22 + shipping (shipping will be $1.5 and valid for up till ~100 cards), and most people are trying to buy it for $20.
[Edited 1 times, lastly by MTDetermine on December 09, 2011]
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echo part 4 Member
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posted December 14, 2011 12:01 AM

i can buy INS boxes for 87
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Volcanon Member
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posted December 14, 2011 12:25 AM

Any discount I get on cheap US boxes is wiped out by the fact that I may or may not get charged duty if I buy them. Which just means when I really care I'll get a US PO Box.
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jshields Member
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posted December 14, 2011 05:13 PM

I pay about $500 per case, buying them from my friend at the wholesale price + about 20% of the wholesale price so he earns money too.
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MTDetermine Member
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posted December 14, 2011 05:57 PM

quote: Originally posted by jshields: I pay about $500 per case, buying them from my friend at the wholesale price + about 20% of the wholesale price so he earns money too.
So your friend, whom should be just below WOTC in the food chain, cost price is ~$420 per case or $1.93 per booster pack?
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Fiber13 Member
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posted December 14, 2011 06:56 PM
  
Ditto. $80+tax.Also, I know a vendor in NY that sells boxes for $85 all the time, even online. It's not *that* rare in the USA. We have $7.50 drafts in my garage all the time. quote: Originally posted by echo part 4: i can buy INS boxes for 87
[Edited 1 times, lastly by Fiber13 on December 14, 2011]
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tragicmagic Member
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posted December 14, 2011 09:30 PM
  
Somewhat OT, but in case anyone is interested, T&T is doing $20 fat packs of Beseiged and .99 random packs of sleeves for the holidays. Pretty sweet deal.
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daner Member
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posted December 15, 2011 12:09 AM
  
quote: Originally posted by Volcanon: I've never seen $6 draft sets anywhere, anywhen. And I've been playing since 2003. Cheapest was $9.
The last time I saw draft sets for $6 was pre-Mirrodin box MSRP spike. Mirrodin forced us to hike to $7, eventually $8 around Ravnica. Now it's 8-9 depending but usually $9. EDIT: Note...we got boxes at dealer cost for a long time, an it was $60 a box pre Mirrodin($72 after)...so selling sets to draft with our play group you actually made $ off selling @ $6.
[Edited 1 times, lastly by daner on December 15, 2011]
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